A Look At: Lalo’s Giant Coloring Sheet Showdown

Winter 2025

The OPPORTUNITY

Lalo is a brand built around the belief that childhood should be joyful, creative, and full of play. Their Giant Coloring Sheets — oversized, open-ended canvases for kids — are a fan favorite for exactly that reason. When Lalo set out to launch a new design, they saw an opportunity to do something most brands don't: hand the creative reins to their community.

The Giant Coloring Sheet Showdown was born from a simple question: What if the next design came from the kids and families who love this product most? And what if doing that also helped give more kids, especially those without access to art supplies, the chance to create?

The PARTNERSHIP

Lalo and Give Kids Art joined forces around a shared conviction: creativity isn't a luxury for kids — it's essential. Rather than a standard sponsorship or one-time donation, the partnership was woven into the fabric of the campaign through a product-led giving model.

• Model: A portion of sales from the limited-edition Creators Pack — featuring the winning designs — goes directly to Give Kids Art.

• Engagement: Giving back became a core selling point of the campaign.

• Scalability: The more the community engages, the more kids benefit.

How It Worked

Lalo invited their community to submit original coloring sheet designs during a two-week entry period. Families, caregivers, and young artists sent in their creations for a chance to see their work turned into a real product and distributed to kids everywhere.

After submissions closed, the community voted on their favorites. One voter was randomly selected to win a $500 Lalo gift card, giving every participant a reason to stay engaged. This turned a simple contest into a high-visibility brand moment. Then, five winning designs were selected to become part of the limited-edition Creators Pack, with each winning designer receiving a full Play Kit Bundle ($479 value) and a year's supply of Giant Coloring Sheets.

The completed product carried the Give Kids Art partnership forward at every step: the winning designs became real coloring sheets, the Creators Pack launched to the public, and sales generated ongoing support for Give Kids Art's programs.

WHY THIS MODEL WORKS

The Giant Coloring Sheet Showdown is a strong example of how a product-based cause marketing campaign can drive audience engagement, deepen brand loyalty, and generate ongoing nonprofit funding. Rather than running a contest just for the sake of engagement metrics, Lalo built a campaign that reflected their values — creativity, community, and care for kids.

For Lalo, it deepened loyalty with their existing audience while inviting new families into the brand story. For Give Kids Art, it created a sustainable, product-tied funding stream that extends well beyond a one-time donation. And for the families who participated, it offered something rare: the feeling that their creativity could make a real difference.

The Showdown shows how a single campaign can engage your audience, develop your product, and generate meaningful giveback — all at once. That's the kind of partnership Give Kids Art is built for.

Bring This Impact to Your Brand

Whether you're planning a product launch, a community contest, or a cause-driven marketing campaign, Give Kids Art makes it easy to build in meaningful giveback — without adding complexity. Let's design something together.