A Custom NYC Workshop Built From a Sponsorship, Brought to Life by Volunteers

Summer 2026

The Challenge

Corporate volunteer opportunities can create meaningful impact—but too often, employees never get to see what happens after the boxes are packed or the volunteer event ends.

What if a volunteer experience could connect those two sides of giving?

Broadridge’s relationship with Give Kids Art began with financial support that helped us expand programming and Art Kit distribution on the East Coast, including a new Curriculum Partner relationship with the New York Public Library.

Building on that support, Give Kids Art saw an opportunity to bring employees closer to the impact they were helping make possible.

We created a full-circle volunteer experience designed to do both: put creative resources into the hands of more children and give employees the opportunity to experience firsthand the work their support helps make possible.

The Partnership

Working with Broadridge’s Corporate Social Responsibility team, the volunteer opportunity was brought to Lead for Next (LFN 605), Broadridge’s associate network for early-career professionals and cross-generational leadership.

For the community partner, Give Kids Art turned to Hudson Guild, a historic New York City settlement house serving children and families in Chelsea and surrounding neighborhoods through educational, arts, and other community programs.

Give Kids Art had already partnered with Hudson Guild earlier in the year, making it a natural place to bring the experience directly into the community.

The plan was simple but intentional:

In the morning: Broadridge employees would learn about Give Kids Art, participate in a mini Give Kids Art experience and volunteer training, write notes of encouragement for young artists, and assemble 120 Art Kits.

In the afternoon: A smaller group would travel to Hudson Guild to join Give Kids Art for two live workshops with second- and third-grade students and help distribute the Art Kits assembled that morning.

The result was an experience that moved employees from supporting the work to participating in it.

Part 1:

Art Kit Packing at Broadridge

On August 11th, LFN 605 members spent the morning at Broadridge's office, where our team gave a presentation on Give Kids Art's mission and the communities we serve. To give them a real sense of what our programs feel like — not just what they do — we walked the group through the same warm-up activity we'd use with the Hudson Guild kids that same afternoon, the same check-in every child does before picking up a marker.

From there, members sat down to write personal notes to tuck inside each art kit. What started as a simple task turned into something more — many members didn't just write a note, they turned it into a small piece of art of their own, adding sweet, thoughtful illustrations alongside their encouragement.

Together, the group packed 120 art kits, each one now carrying a bit of Broadridge in it. Each Art Kit was filled with an array of brand-new art materials and intentionally designed to be open-ended.

Rather than providing one prescribed project, Give Kids Art Kits gives children materials they can return to again and again—and the freedom to decide for themselves what to create.

Give Kids Art coordinated the supplies, assembly process, volunteer guidance, quality checks, and delivery to Hudson Guild.

Part 2:

in-person Workshop: The colors of my heart

That afternoon, a group of LFN volunteers carried the day forward to Hudson Guild, where they helped facilitate an in-person workshop, led by Give Kids Art. During The Colors of My Heart workshop, approximately 25–30 second- and third-grade students across two groups explored feelings and self-expression through a guided creative experience centered around color, line, shape, and pattern.

The workshop began with the same creative check-in the Broadridge volunteers had experienced that morning, allowing them to recognize the Give Kids Art approach they had just learned about as it came to life with the children.

From there, each young artist created an entirely individual interpretation of The Colors of My Heart. The activity encouraged personal choice, experimentation, curiosity, and discovery—with no prescribed final result and no fixed meaning assigned to a child’s creative decisions.

Broadridge volunteers created alongside the children and supported them throughout the experience, helping with materials, noticing their choices, asking open-ended questions, and encouraging exploration without taking ownership of the artwork away from the child.

As the artworks were completed, they came together on the wall to form a collaborative Heart Gallery.

Side by side, every artwork was different. Together, they became a colorful reflection of the many ways children can experience and express themselves.

Part 3

Completing the Circle

At the end of each workshop came one of the most meaningful moments of the day.

Broadridge volunteers helped distribute the Give Kids Art Kits their team had assembled just hours earlier.

For the volunteers, it created a tangible connection between the morning’s work and the children sitting in front of them.

That morning, they had seen the supplies as boxes and stacks on an office table. Now they were watching children receive them with excitement—and sending those young artists home with the tools to keep creating long after the workshop ended.

For the approximately 25–30 children who participated in the workshops, the day offered a space to explore and express themselves, try something new, create alongside visiting volunteers, see their artwork celebrated as part of the Heart Gallery, and take home new art supplies to continue creating.

And because Broadridge employees assembled 120 Art Kits, the impact extended far beyond the children participating in the workshops that afternoon.

Hudson Guild was able to distribute additional kits to other children in its community and keep remaining kits available as new students joined its programs during the school year.

The Impact

120 Art Kits
Assembled and delivered to Hudson Guild

22+ Broadridge employees
Engaged in the corporate volunteer experience

10 Broadridge volunteers
Continued from the office to the art table

25–30 young artists
Participated in two live Give Kids Art workshops

Why This Model Works

Give Kids Art coordinates the Art Kits, supplies, employee volunteer experience, community partnership, workshop planning, volunteer preparation, and facilitation—making it easy for companies to create meaningful engagement without having to build the experience from scratch.

Most importantly, this model is flexible and collaborative. Companies can sponsor and assemble Art Kits for children in their community, pair an Art Kit assembly event with a Give Kids Art workshop, or create a full-circle experience that carries employees from kit assembly all the way to the art table.

For employees, the work becomes personal. For community partners, the support is practical and lasting.

And for children, it means more opportunities to explore, express themselves, and create fearlessly.

BRING THIS Impact TO YOUR ORGANIZATION

Whether you’re planning a gallery opening, a team volunteer day, or a CSR initiative, Give Kids Art makes it easy to create real impact together. Let’s help kids create fearlessly together.